Draw customers in with the vibrant colours of fresh produce

Fresh Produce: The Undisputed King of Grocery Sales

Research reveals a undoubted truth: high-quality fruits and vegetables are the secret weapon for attracting and retaining customers. A quarter of shoppers defect to competitors if unsatisfied with produce quality and presentation. This isn't just about aesthetics, fresh produce boosts basket size and gives brick-and-mortar stores a winning edge over online retailers. Shoppers crave the ability to see, touch, and select their own fruits and vegetables, likely due to concerns about online quality.

While research highlights the power of abundance, many remain dissatisfied. This is your golden opportunity to stand out. Master the fresh produce category and unlock significant growth.

Drive sales and footfall whilst reducing shrink

While a vibrant abundance of fruits and vegetables is a sales magnet, it presents two key hurdles: shrink and labour costs. Unsold produce hurts profits, and managing waste adds environmental and social burdens, a concern for both retailers and eco-conscious shoppers. Additionally, crafting visually stunning displays and managing frequent price changes can be labour-intensive.

When it comes to creating an exceptional shopping experience within the fresh produce category, retailers require merchandising solutions that allow for abundance while keeping lower volumes of products on display and even help to prolong shelf life. Bagged produce such as prepared salads suit pusher-type solutions that promote the first-in-first-out principle, helping to reduce shrink. Electronic shelf labels enable automatic price updates, freeing up the staff’s time that can rather be spent interacting with shoppers or ensuring visually appealing displays.

Browse our merchandising solutions to see how HL can help you realise maximum sales opportunities in the fresh produce category without affecting your profit and the planet.