Optimise the beverages category with efficient product presentation

The beverages category is one of the biggest product categories in European grocery stores, and a major driver of footfall for convenience formats.

As one of the largest product categories in European grocery stores, beverages are a significant driver of footfall, particularly in convenience. However, the diverse nature of the category means that a one-size-fits-all approach simply won't suffice. The three main sub-segments – beer, wines, and spirits (BWS); on-the-go beverages and larger family sizes – each address different shopper needs and present unique merchandising challenges.

For BWS products, the key priorities are inspiring shoppers and preventing breakages. Meanwhile, the main challenge for on-the-go beverages is to keep products chilled and readily available, especially during peak hours when turnover is high. Additionally, for items with shorter shelf lives, such as smoothies, minimising waste becomes a critical concern.

To meet these varied shopper missions without increasing the workload for store staff, simplifying shelf merchandising is essential. 

Efficient merchandising for a better shopping experience – and higher profit