The better shopping experience

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HighLights from our seven decades

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1954-1964  Reshaping retail communication

Equipped with just an idea and an iron, Harry Lundvall bends the very first datastrip in his basement in Borlänge, Sweden, setting the foundation for the global company we are today.

1964-1974  Plastic, love and understanding

We get our very first patent for the datastrip! And we start extruding plastic ourselves for the first time in our new, groovy factory in Sundsvall, Sweden. Not saying Andy Warhol copied us for his 60’s Factory, but…

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1974-1984  Taking on Europe (the continent, not the band!)

What grew the most in the 80’s – HL or the hairstyles? We are increasing the volume by expanding in Europe.

1984-1994  Pedal to the metal

This decade, we start doing our own metal work to be able to produce our own store displays. It’s also the time where we really begin rocking with HL Partners.

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1994-2004  Entering the new millennium

We made it through the anti-climactic Y2K bug, and we are now expanding even further – establishing ourselves in Asia.

2004-2014  Tech Boom!

We focus on exploring new technologies and paths to take HL to the next level. Although not exactly in Silicon Valley, we learn a lot!

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2014-2024  One giant leap for retail

The Multivo launch skyrockets, with evolved Multivo Max following in its footsteps. We continue to grow the HL team by acquiring businesses, and our new Sustainable Choice range is leading us the right way into the future.